Interestingly, while older generations may view sinetrons as guilty pleasures, younger viewers have embraced them with an ironic, passionate nostalgia. During the global obsession with Squid Game , Indonesian youth were simultaneously tuning into shows like Ikatan Cinta , discussing plot twists on Twitter and Instagram with the same fervor as K-drama fans. The endurance of sinetrons highlights the distinct taste of the Indonesian audience, which craves local stories and relatable conflicts, even as they consume international content.