: These cohorts are the heaviest users of gaming; 85% of Gen Z and 78% of Millennials play video games regularly as of 2024 .
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By late 2017, the traditional "appointment viewing" of holiday specials began to lose ground to binge-watching. Netflix had recently released Bright , its first major attempt at a high-budget blockbuster, signaling that streaming platforms were no longer just repositories for old shows—they were becoming the primary destination for original premier content. Social Media as a Content Engine : These cohorts are the heaviest users of
