Indonesians love food, and culinary videos are a staple of daily viewing.

Indonesia has firmly established itself as a global leader in video consumption. The country's immense appetite for digital content is underpinned by a staggering 2.85 billion population, with mobile device connections exceeding 356 million, or 125% of the total population. This, combined with an internet penetration rate of 79.5%, creates fertile ground for video platforms to flourish.

Indonesian internet users are highly social, making video-sharing platforms the primary source of daily entertainment. YouTube: The New Television

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