Look at the facts from different angles. Turn them over. Try to see how one piece of information relates to another. You might even write down little thoughts or “semi‑ideas” as they occur. This process is often frustrating; Young acknowledges that you will reach a point of despair where no clear insight is in sight. But this feeling of “hopelessness” is a normal and necessary part of the creative process.
Read books outside your industry. If you are a software engineer, read about architecture. If you are an accountant, study poetry. a technique for producing ideas by james webb young pdf
Creativity requires fuel. Young divides this into two types of materials: Look at the facts from different angles