After months of speculation, the official social media handles of Ullu App have confirmed that will premiere exclusively on the platform in December 2024 .

The story is built around a specific family custom where a newlywed woman is confined upon starting her period.

The finale is rumored to have the most shocking twist in Ullu history. Leaks suggest a "Kahaani" (2012)-style ending where Radhika is not the victim but a serial killer who has done this before. The tagline for the finale is: "Her story is not over. It has just begun."

The series is set in rural India and centers on , a newly married woman navigating the rigid customs of her new household.