The book dedicates significant space to Steve Bannon, Trump’s former strategist. Da Empoli explains how Bannon studied the works of the Russian theorist Alexander Dugin and the Italian Marxist Antonio Gramsci to build a "cultural hegemony of the right." Bannon’s goal was not to govern, but to destroy the administrative state—chaos as a creative force.
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The core of da Empoli's thesis is that digital platforms have shifted political discourse from a rational exchange to an emotional one. The book dedicates significant space to Steve Bannon,