Beyond the mega-scandals lies the daily churn of gossip—the bread and butter of the entertainment industry. This is what fuels the paparazzi economy in Mumbai.
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The film’s producers panicked. But here is the perverse economics of daily entertainment: The film opened 40% higher than expected. Why? Curiosity. The leopard-print scandal became the marketing campaign the PR team never wanted but desperately needed. Beyond the mega-scandals lies the daily churn of
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