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| Variable | Effect on Purchase Intention | |----------|-----------------------------| | Lighting quality (warm vs. cool) | Warm lighting increased purchase intention by 12 % (p < 0.01). | | Mirror size (full‑length vs. half‑length) | Full‑length mirrors boosted trial time by 28 % and purchases by 9 % . | | Privacy level (open vs. curtained) | Higher perceived privacy reduced perceived pressure, raising conversion rates by 7 % . | | Ambient scent (neutral vs. mild vanilla) | Pleasant scent had a modest, but statistically significant, positive effect (+3 %). |

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