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Digital Desi: Analysing the Rise of Hyperlocal Influencer Marketing and Consumer Engagement in Tier-2 and Tier-3 Cities of Western Uttar Pradesh published in May 2025. ResearchGate Why This Study is "Hot"

For many, the day begins with spiritual rituals like Puja (prayer), lighting lamps, or chanting mantras. Respect for elders is universal, often expressed through gestures like touching their feet to seek blessings. 2. A Gastronomic Journey: Food and Flavor