Using data to create targeted lists and tailored experiences. Finding the Right Resources If you are looking for
Available via major retailers like Amazon and Google Books . Book: Marketing Analytics by Stephan Sorger Using data to create targeted lists and tailored experiences
Marketing Analytics: Strategic Models and Metrics Author: Stephan Sorger Publisher: Createspace Independent Publishing Platform Publication Date: 2016 cost per sale
Sales per channel, cost per sale, and marketing expense as a percentage of sales. Using data to create targeted lists and tailored experiences
Stephan Sorger’s approach focuses heavily on using specific models to solve distinct marketing problems. These models help managers move from descriptive analytics (what happened) to prescriptive analytics (what we should do). 1. Market Segmentation Models