In the music scene, the Peshawar-based musical duo Ismail and Junaid released their third song, Pakhwa . Its subtitled version garnered over half a million views within just five days of its release, a testament to the global reach the Pashtun diaspora was beginning to wield.

The lifestyle elements popularized in 2013 media reflected a deep-rooted respect for Pashtunwali (the traditional ethical code) alongside an embracing of modern comfort. Lifestyle Aspect Traditional Element Modern 2013 Influence Hujra (communal male guest houses)