: Over 64% of Indonesian TikTok users create their own content, often focusing on dance challenges
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While traditional TV remains a staple, consumption has shifted toward on-demand platforms. : Over 64% of Indonesian TikTok users create
While Western markets are saturated, Indonesia’s video market is uniquely "mobile-first." The content is shorter, faster, and louder. The average Indonesian viewer scrolls through dozens of videos daily, and the algorithm has become the new gatekeeper of fame, bypassing traditional celebrities altogether. often focusing on dance challenges