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Consequently, the discourse on Twitter rarely represents the general public. A show like Velma on Max was widely panned on Twitter, leading to think pieces about its "historic failure," yet it remained one of the most streamed animated shows of the year. Conversely, a beloved prestige drama might be adored on Twitter but cancelled by Netflix for low viewership.

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Today, a television show isn't truly "airing" unless it is trending on Twitter. A movie doesn't flop at the box office until the meme reviews say it flops. And a celebrity isn't a star until their live-tweeting gets retweeted into the millions. This article explores the mechanics of this relationship, the rise of the "fandom army," and how Twitter has become the primary gatekeeper of popular media. Consequently, the discourse on Twitter rarely represents the