While nuclear families are rising in metropolitan cities like Mumbai and Bangalore, the concept of the joint family (multiple generations living under one roof) still dictates the Indian lifestyle. This impacts content related to home decor (big dining tables), finance (saving for collective needs), and entertainment (family-friendly TV shows).
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Food is the most consumed vertical of Indian culture and lifestyle content. However, the "street food porn" genre is saturated. The new wave focuses on While nuclear families are rising in metropolitan cities