In the coming years, we can expect to see more airlines investing in custom typography that reflects their unique brand identity. This will lead to a more diverse and interesting visual landscape, with airlines using typography to differentiate themselves and create a lasting impression on customers.
The new font appears across:
The "Book" weight is the standard text weight, similar to a 'Regular' font, and is ideal for long passages of text, ensuring high legibility without being too heavy or too light. The "Light" weight is thinner, often used for subheadings or tertiary information in the interface. The fact that these fonts are custom and proprietary is a testament to the power of consistent branding. It’s why the easyJet app has such a distinct, recognizable personality—a subtle but crucial advantage in a crowded market. easyjet rounded book font new
Do you need assistance mapping out ?
: Often cited as a more professional, modern alternative that retains the friendly, rounded nature of the easyJet brand. In the coming years, we can expect to