One rainy morning, a small nonprofit called Lantern arrived at her doorstep. They needed a logo that would carry warmth, clarity, and openness — the same qualities Hadeel wanted to capture for everything she made. She brewed tea, set the brief on the table, and began where she always began: with questions.
Choose a color palette that reflects the brand's personality:
A strong logo must rely on its form and structure, not its color. Test your design in pure black and white to ensure it remains legible and impactful. Phase 5: The Psychology of Color and Grid Systems