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1. The Definitional Shift: From Mass Media to Decentralized Content

For decades, media consumption was a passive, collective experience. Television networks, radio stations, and major newspapers acted as centralized gatekeepers. Audiences consumed the same prime-time broadcasts, creating a highly unified cultural lexicon.

The advent of streaming services such as Netflix, Hulu, and Amazon Prime has revolutionized the way we consume entertainment content. With the click of a button, we can access a vast library of movies, TV shows, and original content. This shift has not only changed the way we watch entertainment but also how it's produced. The rise of streaming services has given birth to new formats, such as binge-watching and cliffhangers, which have become an integral part of our viewing experience.




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