Elsa Leite Fenabel Dubai Video Direct

The final 30 seconds show Elsa Leite on a balcony overlooking the Burj Khalifa. She holds a small upholstery sample swatch. The tagline appears on screen:

To be clear:

The city's role as a commercial gateway and its world-class infrastructure make it a natural place for companies to open regional offices or find local partners. Fenabel saw this opportunity and attempted to use Dubai as a base to expand its sales in the lucrative Arabian market. elsa leite fenabel dubai video

Elsa Leite's connection to Dubai is a strategic one. In 2007, Fenabel opened an office in Dubai, aiming to tap into the lucrative Middle Eastern market, which, at the time, accounted for around 8% of the company's worldwide sales. Leite has personally visited Dubai to strengthen these ties, notably attending the Gulfood exhibition in February. She identified the event as a crucial platform for connecting with their core clientele—food and beverage management personnel and restaurant owners. She noted that personalized, face-to-face interactions at such exhibitions garnered a better response than other marketing methods. The final 30 seconds show Elsa Leite on