Download the executable installer directly from official Apple Support pages. Run the installer file (usually bundled with iTunes).

: Click Next on the initial installation window.

If you need the "Apple Software Update" utility specifically, you can obtain it through these official methods: Download iTunes (64-bit Desktop Version):

, a designer who recently realized their old Windows 10 PC was acting like a dusty attic for Apple apps. They had a collection of software—iTunes, iCloud, and some Boot Camp drivers—that were starting to glitch because they hadn't been updated in ages. Alex set out on a "digital spring cleaning" to find the elusive 64-bit Apple Software Update.

The Microsoft Store will automatically keep your Apple apps updated in the background, so no further action is needed.

In a significant policy shift, Apple now officially recommends that Windows 10 users obtain Apple software through the Microsoft Store rather than relying on the standalone Apple Software Update tool. This recommendation is clearly stated across multiple Apple support pages in various languages: