Vi has transitioned from a telecom provider to a comprehensive digital entertainment hub by bundling multiple OTT services into its "Vi Movies & TV" app. The Times of India App Consolidation

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: Run new synchronization scripts inside sandbox environments before deploying them to live servers.

: Vi offers a "one app, one subscription" model that integrates over 17 OTT platforms—including JioHotstar , Zee5 , SonyLIV , and Lionsgate Play —at a fraction of the cost of individual subscriptions .

In an era where streaming options are fragmented across dozens of platforms, has solidified its position as a major entertainment aggregator in India . The updated Vi Movies & TV app (as of mid-2026) aims to solve the "subscription fatigue" problem by bundling over 20 OTT platforms, 200+ Live TV channels, and exclusive content into one, seamless, single-login interface.

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Vi has strengthened its partnerships to ensure the platform caters to a wide demographic, offering content in 13+ languages.