"True behavior change is identity change. If you try to change behavior from the outside-in, it fails. Don't say, 'I am trying to quit smoking.' Say, 'I am not a smoker.' Every action you take is a vote for the type of person you wish to become." Slide 4: The 4 Laws of Behavior Change Visual Layout : A clean 2x2 grid framework.
Human behavior naturally follows the Law of Least Effort. We gravitate toward the option that requires the least amount of work. Key Presentation Points
A habit is like the ice in an ice cube tray. The first hour of warming it from 25°F to 31°F yields no visible change. But when it crosses the threshold to 32°F, it melts. This is the —the long period of effort where results are invisible.
Example: "After I pour my morning coffee, I will meditate for one minute." Slide 8: The 1st Law – Design Your Environment (Part B)
