Everything starts with development, a phase that can last anywhere from months to decades (for example, Tyler Perry's A Jazzman's Blues took 27 years to make ).
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The last decade has seen a seismic shift. Netflix, Amazon, and Apple have moved from distributors to primary production studios. They operate differently—relying on data algorithms to greenlight niche genres and releasing entire seasons at once for binge-watching. Everything starts with development, a phase that can
: These smaller, agile teams handle the physical creation of content, such as feature films, TV shows, and music videos. They often specialize in a specific niche—like low-budget horror or sci-fi—to define their brand identity. Netflix, Amazon, and Apple have moved from distributors
Netflix shifted the industry paradigm by moving from content licensing to producing original content.