Major studios now use social media as a testing ground for new characters. Successful vertical video creators are the new "IP pipeline" for big-budget adaptations. Hyper-Personalization:
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, fans can now "sit" courtside in VR, manipulating camera angles and even viewing games through a player's eyes using 3D spatial computing. 4. The Power of "Fandom" and Personalization Major studios now use social media as a
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