The Unvarnished Art of Email Marketing: Lessons from Ben Settle’s Email Players 1–15
Sending emails every day to stay top-of-mind. Ben Settle - Email Players 1 - 15
or industry are you in? (e.g., fitness, SaaS, coaching) What product or service are you currently trying to sell? The Unvarnished Art of Email Marketing: Lessons from
Free information satisfies the reader's hunger, making them feel like they accomplished something without ever buying your product. Free information satisfies the reader's hunger, making them
Furthermore, the world has changed slightly since these issues were written (circa early-to-mid 2010s). Email deliverability is harder. Spam filters are smarter. However, Settle addressed this in later issues (#16-30), but the principles of issues 1-15 are timeless.
The "Email Players" series by Ben Settle offers a unique insight into the strategies and tactics used by successful email marketers. Through in-depth interviews, Ben shares the experiences, successes, and failures of his guests, providing valuable lessons for marketers looking to improve their email game.