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The second part of the keyword points to a real and significant cultural phenomenon. South Indian cinema is no longer confined to its regional bases; it is a powerful force shaping the narrative of Indian entertainment. The unparalleled success of movies like RRR , which won an Oscar for its song "Naatu Naatu," and the KGF series has opened the floodgates. Producers are increasingly making films with a "pan-India" appeal, releasing them in multiple languages simultaneously. The "Ok Jutt