Social validation, connection, or feeling part of a group (e.g., "Likes" on social media).
Scrolling through a Twitter feed or shopping feed to find a good post. hooked how to build habit-forming products by nir eyal pdf
: The search for material goods or information (e.g., scrolling Pinterest or Twitter to find a good post). Social validation, connection, or feeling part of a group (e
The search for the Hooked PDF is massive. Why? Because Nir Eyal cracked a code that most tech companies ignore: such as time
The investment step asks the user to put something into the product, such as time, data, effort, social capital, or money.