Several factors explain why this niche attracts millions of viewers outside of the Indian subcontinent.

The joint family system has historically been the bedrock of Indian society. It functioned as a socio-economic unit where resources were pooled, and elders were the decision-makers. However, the post-1990s economic liberalization triggered a migration toward urban centers, leading to the rise of nuclear families. Despite this structural shift, the emotional bond and sense of duty toward extended family remain strong. Festivals and weddings act as cohesive events that reinforce these traditional bonds, serving as a bridge between the old joint family structure and modern individualism.