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: Highlighting the works of Guru Dutt, Raj Kapoor, and Dilip Kumar. Masterpieces : Pyaasa , Mother India , and Mughal-e-Azam .

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of their total production cost just on marketing and publicity to ensure a massive opening day [20]. 4. Celebrities & Viral Moments Bigg Boss 18 : Highlighting the works of Guru Dutt, Raj

The revenue landscape has seen a dramatic shift. Theatrical earnings, which accounted for a much smaller share during the pandemic, surged to over of a film's total revenue in 2024, highlighting the renewed power of the big screen. This marks a significant recalibration: during the pandemic, OTT and satellite rights contributed over 50% of revenue, but now, OTT platforms have become more cautious, and the satellite TV market has cooled. However, for major franchises, non-theatrical deals can be massive, as seen with Dhurandhar 2 , which locked in a colossal ₹245 crore from digital, satellite, and music rights alone. In this domain, it serves as a code