Alchemy Rory Sutherland Pdf Exclusive Upd Site

┌─────────────────────────────────────────────────────────┐ │ THE TWO APPROACHES │ ├────────────────────────────┬────────────────────────────┤ │ Standard Logic │ Psychological Alchemy │ ├────────────────────────────┼────────────────────────────┤ │ Focuses on objective truth │ Focuses on perception │ │ Asks: "What is efficient?" │ Asks: "How does it feel?" │ │ Relies on explicit data │ Relies on hidden motives │ └────────────────────────────┴────────────────────────────┘

In a purely logical world, if Strategy A is correct, then the exact opposite of Strategy A must be incorrect. In the world of psycho-logic, however, two opposing strategies can both achieve massive success. alchemy rory sutherland pdf exclusive